Choosing colors for a range

1. Define the role of each color

Start with the products your customers will print and the colors they expect. Separate core solid colors from silk, matte and multi-color effects. List the colors you need first and the additions you may consider later.

2. Keep finish and color together

The same color direction can look different with silk, matte or crystal finishes. Compare the selected series rather than a color name alone. For dual-color and rainbow products, review how the effect appears on the actual print.

3. Use physical references

Screen settings, lighting and photography can change perceived color. Use customer color images as a starting point and confirm the selected appearance with physical samples. Record the material series and sample reference to keep discussions precise.

4. Confirm the range with our team

Share the desired series, colors, quantities and packaging requirements. Ask our team to confirm the available options and any custom color arrangements. Keep the final selections together with the approved sample references.